The Advertising Practitioners Council of Nigeria (APCON) is set to sanction Sterling Bank Plc. for ‘comparing the resurrection of Christ to Agege bread’ in an Easter message to its customers.
In a statement issued by Olalekan Fadolapo, Registrar and Chief Executive of APCON, on Monday, the council condemned the bank’s easter message, describing it as distasteful.
“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of advertising in Nigeria,” the statement reads in part.
“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”
On Sunday, Sterling Bank had put out a graphical message to felicitate with Christians on the resurrection of Jesus Christ.
The tag line read, ‘Like Agege Bread, He Rose!’
The message was met with backlash as some Christians found it offensive.
Soon after, the bank deleted the message from its social media handles, and put out another that read, “…let the one who has never sinned throw the first stone.”
The bank also apologised in the same message for its earlier errors.
It remains to be seen what actions the APCON will take against the bank concerning the initial Easter message.